Following the strategic goals of our company and business plans of principal, we dedicate special attention to marketing activities in order to maintain and increase market share in the best possible way. Through analyzing local market, our marketing team plans, shapes and implements a  marketing strategy for every principle inditidually, in order to achieve the best results.

For that purpose we organize all sorts of ATL and BTL activitiesfor our market.

As part of the agreed business plan of our principals, in cooperation with marketing agencies, we also conduct ATL activities. Using mass communication channels, we continuously develop and strengthen the market position of our brands. By carefully analyzing the market, following trends, planning and quality budget management, we create and implement marketing campaigns. Through the efficient implementation of media plans, we achieve the short-term and long-term goals of our principals.

Through detailed planning, implementation and monitoring of all BTL activities, we strive to make the best possible contact with consumers. We pay special attention to well-planned trade actions and activities to improve sales such as promotions, active sales, tailor made activities, mix & match activities. As the largest percentage of purchase decisions are made at the point of sale, our goal is to stimulate consumers and increase sales through quality merchandising of products, installation of POS and POP materials.