PIK Vrbovec meat industry is the leading meat company in Croatia and the region with over 70 years of tradition. Thanks to significant modernization of production plants and logistics centers, continuous investment in product quality and monitoring trends and new business philosophy geared towards the market and consumers, PIK becomes a recognizable brand and market leader in Croatia. In each of the market segments where it is present with its products, PIK produces top brands, which with its quality can compete with the world’s best products. PIK ham, mortadella, dry sausages, Piko, hot dogs and PIK slices are thanks to the outstanding quality and consumer confidence in its segment the market leaders. Pik Vrbovec monitors and global health trends, and now all of Pik Vrbovec products contain 25% less salt.